Adding product videos and linking to your profile page

If you are a supplier of a product or a service - whether that's landscaping, gardening, fencing, ironwork, paving, decking, artificial grass or machinery etc - consider making a series of short videos about your products and uploading it to the site - once uploaded, you can then add a special entry to your profile with a short summary and link directly to the video. Visual inspection is a major unique selling point for most aesthetic products that are installed in gardens and it's often this initial instant attraction that leads to a potential client making the next move. Potential clients cannot always get a good feeling for a product by reading a brochure alone but a video can take this process on a few steps; audio can be added to explain features too. Video can be extremely useful if you sell bulky materials that weigh too much to send as samples out or if the distance is too great for a client to get in their car and drive to your premises on speculation: a client might have several products on a list that they might want to see close-up, meaning a potential round trip of many miles (not to mention the time). A video isn't just a one-off selling event either, a video is active for twenty-four hours of the day, seven days of the week and fifty-two weeks of the year - once uploaded, the video owner does not even need to be around to man the shop, so to speak. Make sure you film the product from all angles and pay special attention to any detail that might be of interest to your potential client. If there is a textured finish to a particular paving, zoom in and out and move the camera slowly about; use a finger or an object as an indication of scale and provide a commentary too. Videos can be especially useful for landscapers and gardeners where a project detail needs to be viewed in a 360 degree panoramic or from several angles to get a feel for perspective - bear in mind that it's not possible to take the garden to your presentations meetings but there's nothing to stop you giving a potential client great insight into what they can expect. After that initial taster, you can take a client to see the real thing if they still want to see it but a video can be viewed time after time without you needing to be present; this helps to keep the pressure off you the the seller and of course, the buyer. If a video is not possible, think about taking many still photographs and splicing them together with commentary or text overlays to explain the product. The video I have uploaded is from my contracting days. I wanted to demonstrate to a client that their mower was cutting badly and that there was a noise coming from the cutting deck and it needed urgent attention. I email the video to the client who was able to listen to the noise and see the quality of the cut before making any decisions about repair.

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