PRO
If you are a supplier of a product or a service - whether that's landscaping, gardening, fencing, ironwork, paving, decking, artificial grass or machinery etc - consider making a series of short videos about your products and uploading it to the site - once uploaded, you can then add a special entry to your profile with a short summary and link directly to the video. Visual inspection is a major unique selling point for most aesthetic products that are installed in gardens and it's often this initial instant attraction that leads to a potential client making the next move. Potential clients cannot always get a good feeling for a product by reading a brochure alone but a video can take this process on a few steps; audio can be added to explain features too. Video can be extremely useful if you sell bulky materials that weigh too much to send as samples out or if the distance is too great for a client to get in their car and drive to your premises on speculation: a client might have several products on a list that they might want to see close-up, meaning a potential round trip of many miles (not to mention the time). A video isn't just a one-off selling event either, a video is active for twenty-four hours of the day, seven days of the week and fifty-two weeks of the year - once uploaded, the video owner does not even need to be around to man the shop, so to speak. Make sure you film the product from all angles and pay special attention to any detail that might be of interest to your potential client. If there is a textured finish to a particular paving, zoom in and out and move the camera slowly about; use a finger or an object as an indication of scale and provide a commentary too. Videos can be especially useful for landscapers and gardeners where a project detail needs to be viewed in a 360 degree panoramic or from several angles to get a feel for perspective - bear in mind that it's not possible to take the garden to your presentations meetings but there's nothing to stop you giving a potential client great insight into what they can expect. After that initial taster, you can take a client to see the real thing if they still want to see it but a video can be viewed time after time without you needing to be present; this helps to keep the pressure off you the the seller and of course, the buyer. If a video is not possible, think about taking many still photographs and splicing them together with commentary or text overlays to explain the product. The video I have uploaded is from my contracting days. I wanted to demonstrate to a client that their mower was cutting badly and that there was a noise coming from the cutting deck and it needed urgent attention. I email the video to the client who was able to listen to the noise and see the quality of the cut before making any decisions about repair.
Votes: 0
E-mail me when people leave their comments –
PRO

Phil

You need to be a member of Landscape Juice Network to add comments!

Join Landscape Juice Network

Open forum activity

Andy Crowther is now a member of Landscape Juice Network
2 hours ago
Landscape Juice replied to Aaron Bullus's discussion Tiny robot rigby Taylor
"Are you able to provide a few more details?  Maybe things like the number of hours you've used it, where you are based, what jobs you've used it on?"
2 hours ago
Miro Lazarini updated their profile
6 hours ago
robert pryor replied to Edward baker's discussion Rough cut mower recommendations
"Yes, this an upsetting drawback with no solution I can see. Maybe send in reptile beaters before strimming"
7 hours ago
Sam Bainbridge replied to Duncan Neville's discussion Instant hedging
"Plus it doesn't matter if we all know plants are better value. I'd make the point of this to the customer but if they want trough grown at the extra cost that's their choice I'd just do it"
7 hours ago
Sam Bainbridge replied to Duncan Neville's discussion Instant hedging
"I've done 5ft Thorne troughs. Very easy to plant just got a mini digger dug the trench then drop them in couldn't be easier however £250 per m does seem expensive. "
7 hours ago
Tim Wallach replied to Aaron Bullus's discussion Tiny robot rigby Taylor
"I have no actual use for it but the viral marketing/ graffiti opportunities would be remarkable
 "
19 hours ago
Aaron Bullus posted a discussion
Thought I'd sign up to this forum. And I hope I'm allowed to post stuff for sale on here as this will be a one off? I have for sale a tiny pro robot, it's not the new edition but it's the bigger one of the two. If anyone is interested then please…
23 hours ago
Aaron Bullus is now a member of Landscape Juice Network
23 hours ago
Intelligent Gardening replied to Marc Ollerenshaw's discussion Insurance
"NFU are very exensive but are very good when it comes to making a claim apparently... but hopefully never have to. I was looking for a combined policy to cover all insurances but according to my broker there isnt one so I end up paying a broker fee…"
Thursday
Amy is now a member of Landscape Juice Network
Thursday
Peter sellers replied to Duncan Neville's discussion Instant hedging
"Agree with you Graham, we have a client with a long run of Laurel which we only cut once a year mid june and have done for over 20 years, the client is fussy with a capital F ! It's a superb evergreen hedge which is bomb proof.
As to this so called…"
Wednesday
Graham Taylor replied to Duncan Neville's discussion Instant hedging
"Disagree there!  I maintain a site with a couple of of large laurel hedges and one cut in July suffices and keeps it looking nice.  Agree.... looks nasty immediately after cutting but quickly perks up so you don't notice the cut leaves.  Pretty much…"
Tuesday
Duncan Neville replied to Duncan Neville's discussion Instant hedging
"Thanks Tim"
Tuesday
Duncan Neville replied to Duncan Neville's discussion Instant hedging
"Wow,  that's impressive !  Thanks"
Tuesday
Duncan Neville replied to Duncan Neville's discussion Instant hedging
"That's pretty much my thinking, but I am seeing them more and more. Mostly at expensive new builds. Mostly people with very limited gardening experience wanting an immediate finished product. "
Tuesday
More…