PRO

Using a blog for your business

JUST a quick heads-up about a piece on the Daily Telegraph website that talks about using a blog and the internet to help your business - regardless of its size. Blog on and use web pages to drive up sales opportunities Obviously as a member of the network you have a blog ready and waiting for you to write to, but as the piece mentions it does require you to update more than once a month. One of the ways you could use a blog is to keep track of the lessons, products and techniques you've used on a project, you don't need to provide details of where or who you've worked for, but the blog could be a very useful 'brain dump'. This will let you keep track of things you've done each week and through the search facility easily find individual entries. Any questions, just leave a comment below. Related article: Tips on using the site
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  • I've found a blog to be very useful in promoting my business, GrowVeg.com (The blog is at www.growveg.com/growblog.aspx). It's a lot of work but crucially it keeps your website up there in Google's rankings for relevant keywords for your business. Google always gives preference to new changing content, so regularly updated blogs are ranked well (as Philip will no doubt tell you).
    There's a useful book I read about it called 'Blogging for Business' by Holtz and Demopoulos. It's not earth-shattering in content but if you are going to put the time in required for weekly updates then it is worth reading.
  • PRO
    Hi Jeremy
    You are right that people have to spend a little time each week to write a short article or two, but as you highlight you can gain some real benefits.

    Shel Holtz is one of the people I often read, or listen to, as he does a podcast with Neville Hobson.

    Another writer I'd recommend is Steve Rubel, who has a PR background but also a wide knowledge and understanding of how businesses can use blogs and networks like Landscape Juice.

    If people want tips on taking their blog posts on a step or seven then ProBlogger is well worth following.

    And use the subscription options all these sites offer to keep in touch with what their owners write, this is so much better than putting them in your favourites as it's the regular little tips and ideas you absorb which will help your business.
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