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  Sarah Russell February 5, 2009 at 11:33am

  Have to say, had a VERY pushy salesman trying to persuade me to put an ad in the Yellow Pages! I did it for a year and got no contacts from it whatsoever... I must say that the paper yellow pages is a dinosaur these days - I bin mine as soon as it appears on my doorstep! I find personal recommendation and networking is the best way of getting the right person for the job. My parish magazine has given me my very best contacts!
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  Craig McGinty February 5, 2009 at 11:39am

  Hi Sarah,
  
  Think you are right to look at local opportunities and to make it very easy for people to recommend you.
  
  When you say 'networking' are you heading along to local business get-togethers and breakfast meetings etc?
  
  Always thought that it could prove useful, especially for getting work from business owners themselves at their home.
  
  Craig
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  Sarah Russell February 5, 2009 at 11:47am

  Hmm,always fancied a business breakfast meeting - my breakfasts usually comprise of peanut butter sandwiches, forgotten homework and late teenagers! Tee hee.. I find being an active member of one's local community really helps - getting involved in school projects where possible, having a display board up at one's local fete/horticultural show, getting out and generally meeting the public who all are potential clients. Also, once work has started in a particular road, putting a flier through the letterboxes of other houses in that road can also kick start stuff!
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  Craig McGinty February 5, 2009 at 11:54am

  It's clear you don't need the boys in Yellow ;-)
  
  I suppose it comes down to turning up regularly whether that's at local events, in the parish magazine or just a flyer through people's letter boxes.
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  Graeme @ BGS February 5, 2009 at 3:04pm

  Doesn't it depend upon the services you offer? I would assume that if I undertook hard landscaping Yell would be a good place to spend my advertising pounds.
  
  I was contacted a little while ago regarding Yell.com and he was happy to offer a one town listing for £80 - last year they were talking silly money for the same listing. Still said no.
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  Craig McGinty February 5, 2009 at 3:12pm

  I just wonder if enough people think "yell.com" when beginning an online search to make it viable, especially when you have got Google sat there in the corner.
  
  Because one thing you rarely see are Yell pages in search engine results.
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  Phil Voice February 6, 2009 at 8:30am

  If Rupert Murdoch was previously in any doubt about the anticipated decline in newspaper advertising revenues he won't be now after his News Corp. posted quarterly losses of $6.4billion (30% drop in revenues).
  
  Earnings: News Corp posts $6.4bn quarterly loss