I have been informed of late that the practice of cold calling/ canvassing is on the increase to gain new clients apposed to adverts flyers etc.
I understand some of you will be against the idea, its morals virtues & so forth however
Its happening, my competition within lawn care are doing this on quite a large scale, I did not understand why I saw other company staff/ owners booted and suited in signed up vans
on a regular bases till a client of mine told me he had had company's cold call on more than one occasion.
I don't know if I would have the balls to cold call, however why should I stand back and see my competition gain larger market penetration.
Your views please
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Replies
Police have been pushing the no cold calling a lot over the pass few years around here. Most doors have stickers saying to leave if you're a cold caller. Areas mostly populated by the retired have blanked bans on it. Personally I'd never do it anyway because if they wanted your services from the leaflet then they'd call going around to knock afterwards in my opinion is pushing yourself onto the client too much.
Might be wrong, but I think Neighbourhood Watch areas are by default 'No Cold Callers' - they are in my area ?
Seth's right, in that TS & Police are pushing for no cold calling (especially see point 3) :
http://new.surreycc.gov.uk/business-and-consumers/stop-cold-callers...
I think you need a thick skin to attempt this method and also suspect it could back-fire on those Franchises once the momentum gains ?
Can you use it to benefit you ? with a Tag line like : - We're the Lawn Care Specialists who want disturb you by Cold Calling in the middle of your Dinner...but we will turn up when agreed and give the best lawn you can afford etc blah etc blah?
Neighbourhood watch are no cold call areas here as well. I'm not actually in a no cold caller zone although we do have a blue sticker saying not to knock (on a white door so can't miss it) Doesn't stop them knocking on the door though which is a shame.
Hi Bespoke Lawncare,
Really interesting to see the general consensus on canvassing in the forum. A similar thread came up in another forum and those guys were more than happy to canvass - suggesting it was vital to do so!
It was a different trade so perhaps it varies trade to trade! Personally, I think as long as you're polite and you don't hassle people it shouldn't be too much of a problem!
greenthumb have been cold calling in my area (Staffordshire) for over 3 years, and they advertise often too for cold calling vacancies, couple of years ago I used to see the local lawn operative regular on my rounds always coverd in fert dust lol, the next time I saw him he was suited and booted doing the calling role.
im currently leafleting and i wouldnt dare cold call im from a tele sales back ground to of 4 years in the IT sector which is one of the toughest.
I think cold calling for our work seems very pikeyish, how would you feel if someone did it to you?. I think they will loose alot of custom to doing this also.
I think it's a big no no but that's just me, leaflets fine but if they want you they will call, if not move on. I found it hard at the start but I never did that.
Old people especially should be left alone imo some of my customers would be frightened by it tbh
I have cold called before to get work in targeted areas and found it a useful. For our me it works best bright sunny Saturday mornings....
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