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I have never priced according to the perceived 'wealth' of the potential client. We charge what we charge to make a decent living after expenses, with enough left for profit, pop some into the pension fund and pay our taxes. Working from what you already have Paul, it should be an easy exercise to multiply up to larger areas.
Colin thank you very much for your reply,it has been a learning process for me. I am picking up as I am going along. I have been finding that I have been under cutting my self a bit. I have also had a few jobs where people just don't understand the cost of it all.
Busy thank you very much for your reply. I am here in the blue triangle. I have never had a job in the blue triangle. I am thinking of investing a fair sum into a good lawn mower. Using a Honda at the moment,but its getting on now. I need too go up a bit in pricing. Can i ask you where is the best place too get rid of waste here (if you are not leaving with them ?) If I am every asked about a service I don't do not do. I will give pass on your details.
Blue triangle? Is that like fight club?
We can't give you tips on pricing as there's nothing specific being discussed. Charge what you need to make your business work, whether that's £15 for a small cut, £150 for a big cut or anything inbetween.
I will do Dan thanks for your reply. Its a radius of area down here in Fleet Hampshire.Lots of big houses,some with some very big gardens.
My best rates £/minute come from small ex council semi detached houses, working families with money but no time. I'd sooner do 5 of these than the grounds of a 7 figure house.
Use a set price per job, it's irrelevant how long it takes you.
Paul,
we're just above you in Reading / Maidenhead area. I think there are two directions to think of:
(1) what do you need to gross charge for each day to make a living. Include all overheads and a profit margin. That will give you a rate per hour (private), and you'll need to earn that irrespective of cutting, driving, loading / unloading. So take a lawn and realistically work out a job time: to include average driving, loading / unloading, mowing, strimming, waste to compost heap (hopefully), edging, paperwork. There have been many discussions on here, especially in the BOG, but from reading these a good starting point seems to be £1/minute mowing/strimming.
(2) what equipment do you have / intend to buy. Different size lawns, with different finish requirements, in all weathers require a portfolio of machinery, which you're unlikely to have starting out. So pick a size range and level of finish to match your equipment.
Generally, have a fixed price chart based on lawn size and finish; don't be scared of a client seeing it; it gives them confidence you are not making it up based on their gullability or wealth.
Stay clear of more than 2 weeks between cuts, people won't pay more, it's much harder work, and tough on machinery. We only offer weekly or every 2 weeks.
Join the BOG, start a thread on there - it's more private and people are much more open with their figures. There are also a few price charts in some threads already.
we price all jobs on a price per square meter plus time to strim edges and travel time to the job site . we charge more per hour for a ride on mower but it works out about the same price per sq meter yes it takes some time to measure the garden but it is the fairest way for every one