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The product puts Facebook head-to-head with the likes of Microsoft’s Yammer, Slack, Convo, Socialcast, and a huge number of others who are trying to tackle the “enterprise social network” space. Even LinkedIn conveniently let drop last night that it too was looking atbuilding a product for coworkers to communicate and share content (but not chat, as a LinkedIn spokesperson tells me). Not all of these have been a hit: Lars Rasmussen, the engineering director at Facebook who is heading up the project, had in his past once headed up one of the failed efforts at an enterprise social network, Google Wave.

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  • PRO

    Sounds like Ning to me.


    MARC ANDREESSEN: FACEBOOK, TWITTER'S SUCCESS MEANS NING COULD SOAR, SCORE BIG BRANDS THE SOCIAL SITE MAKER WAS AHEAD OF ITS TIME, SAYS ANDREESSEN. NOW NING 3.0 MAKES A PLAY FOR TOP BRANDS.
    http://www.fastcompany.com/3006820/creative-conversations/marc-andr...

  • What's your personal opinion on Facebook at Work, Phil? Good idea?

    Personally, I don't see a market for it - a lot of people do all they can to keep their facebook and work as far apart as possible! Although, Facebook being Facebook, it will be an inevitable success in some shape or form!

    The LinkedIn version seems much more apt, IMO. Although not including a chat feature? Huge drawback!

    • I don't see a great use for it either. Surely if a business wanted to keep in touch internally they'd use an intranet CRM package or even simpler,  Enterprise Skype?

      There are so many people who just don't like Facebook and they are not going to be best pleased if forced to use it.

      • Completely agree. Facebook would have thought of this, presumably? Will be interesting to see how they get around these issues? Do you know if they're looking to charge, or is it likely to be a free service, similar to the current FB platform?

        • PRO

          "The fact that Rasmussen would not rule out advertising as an option down the road to me suggests that Facebook could consider tiers of its own where some businesses may pay for the product and have it ad-free, while others might take it free and get ads. Again, most enterprise apps are based on a paid model so it’s probably more likely to remain the case here too. Plus this would give Facebook another revenue stream beyond ads and app-related payments."

          http://techcrunch.com/2015/01/14/facebook-at-work-ios-android/

          • Indeed. And thanks for the link - very interesting!

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