PRO

Making the most of advertising opportunities

Stuart has started a forum discussion this afternoon concerning advertising - "Want to find out other member's experiences (good and bad) about this huge area of business. Apart from recommends... yes I know about them....... what is a good, tried and tested means of grabbing new customers? For the past 2 days, I am using google adwords, so far, I have more traffic to my website but after 8 visitors no contact. Have good experience with a local magazine Friday-ad." I have a considerable amount of experience(s) with regard to advertising and I thought I would share with you my thoughts on how I feel publicity and promotion for your business should be approached. Quite perversely, if you write to a blog or add occasional posts to your website, think about covering topics or examples which might include you mentioning your competition. The internet is a most powerful observer of contextual content and will be wandering by your site on a regular basis and picking up on the topics that you write about. By mentioning local competition in your posts will alert the search engines and lasso as much information and share it out with relevant search queries. It was once considered taboo to talk about competition when pushing your own business but if you are good at what you do and confident in delivering on your promise, you will not be unsettled by going head to head, should the need arise, with a competitor. However, chances are, if you site is presented well and the photographs and text tell your potential client that you are the right company for the job, they will not even consider your competitor as an option. Try also to steer clear of any forums, networks or business promotional sites that refuse to allow you to link back to your own site. You want the site, such as the Landscape Juice Network, to be a great lever in delivering your company message so it is fair to expect total freedom (apart from obvious abuse or illegal activity) when linking out of the network site. I had a particular issue once with the Pitchcare site who would not allow a simple link at the foot of my post back to my own blog. This is despite me being active with advice and participation in subjects I felt I had something to give. I wrote a post some time ago which highlighted how easy it is to overlook an opportunity to advertise that has the potential to be extremely lucrative. I had one such experience and it is explained in the post on Landscape Juice - Pitchcare, reasonable or draconian policy? about how I nearly turned down over £250,000 worth of work because I was reluctant to listen. I suppose the moral of the story is - never view free or cheap advertising as less effective than something you pay a great deal of money for.
Votes: 0
E-mail me when people leave their comments –
PRO

Phil

You need to be a member of Landscape Juice Network to add comments!

Join Landscape Juice Network

Open forum activity

Peter sellers replied to David Benson's discussion liquid moss killer
"Pro kleen liquid iron sulphate direct from Pro kleen around £21 for 2x5lts delivered. We put 2.5lts in a 12lt knapsack, thoroughly wet area, avoid hot windy days.
Have used it for years highly recommend."
18 hours ago
Martin Ashdown posted a discussion
We chat over knowing your numbers, eating frogs and RASI forms. Please like and share to help us grow this channel.https://open.spotify.com/episode/0PwhpTOoJrhqiyRRK32qM7?si=252f7534...
18 hours ago
Dave Colton replied to David Benson's discussion liquid moss killer
"I haven't use liquid iron but do use soluble iron sulphate, takes a wee bit more mixing as it's a powder but I find it goes further and is cheaper than the liquid, I get mine from agrigem."
yesterday
David Benson posted a discussion
i have to treat some small areas of lawn with a lot of paving round them and one area there is a swiming pool. my usual way is lawn sand and a broardcast spredder but this is not ideal for this job, what liquid killer do you recomend for a knapsack…
yesterday
James Brett liked Martin Ashdown's discussion Two Ordinary Blokes in Business Podcast
Sunday
James Brett updated their profile
Sunday
Bryn Edmondson updated their profile
Sunday
Sam Bainbridge replied to Dougie's discussion Looking for a new roller machine
"Horrible in the wet just shows we are all different. I wouldn't even consider hayter for the terrible collection reason"
Sunday
Groundleader replied to Peter sellers's discussion Retirement advice
"This is definitely NOT my field of expertise, but I'd guess what most buyers might be interested in, could include:
1)  What's the realistic market value of your "hard" assets (vehicles, machinery, tools, materials etc).
2)  For the "goodwill" part…"
Saturday
Greenlawns replied to Dougie's discussion Looking for a new roller machine
"I've used Hayter harrier 56 pro mowers for 30 years . They're the best for maintenance,  admittedly not great in the wet , but I wouldn't change . "
Saturday
Sam Bainbridge replied to Dougie's discussion Looking for a new roller machine
"Interesting with the weibang I've had 1 for 5yrs bought new and it's been fine nothing to report as of yet which compared to the honda new needing a new back end after 18 months."
Saturday
Sam Bainbridge replied to Dougie's discussion Looking for a new roller machine
"Buy an old Honda roller mower, the new ones break in 18 months and cost you £500 that is then repeated every 12 months.
Either a honda or others the same which actually came out of the same factory with different names, sharp, lawnflite, kaaz, all…"
Saturday
Max alam posted a discussion
Im looking for my first 100 founding members to join and use canopy and i have approx 65 spaces left.. if your in the UK running a garden maintenance / landscaping company and could be intrested , feel free to enter the waiting list.Thecanopyapp.com
Thursday
Tim Bucknall replied to Daniel Gillings @ DC inc's discussion Rumble strips in lawn!
"Can you change the direction of mowing? Always using a roller mower in the same pattern can cause this.
 "
Thursday
Max alam posted a discussion
does anyone find themselves spending money on an invoicing and qouting app? do some of you use tradify to manage bookings and schedule?whats the best way to manage workflow when you get busy in the season ?
Apr 27
Paul Errington replied to Daniel Gillings @ DC inc's discussion Rumble strips in lawn!
"Try using a Turf Teq Power Rake to smooth it out. It will mill off the high spots and work the spoil into the low bits."
Apr 27
More…

how good does this look?

Im looking for my first 100 founding members to join and use canopy and i have approx 65 spaces left.. if your in the UK running a garden maintenance / landscaping company and could be intrested , feel free to enter the waiting list.Thecanopyapp.com

Read more…
0 Replies
Views: 38

Invoicing / Quoting

does anyone find themselves spending money on an invoicing and qouting app? do some of you use tradify to manage bookings and schedule?whats the best way to manage workflow when you get busy in the season ?

Read more…
0 Replies
Views: 49