Promoting your Garden business on the Internet

Waking up very early on Christmas morning as a child I remember the massive feeling of anticipation as I fumbles with the pillow case in the pitch black. My heart thumping and barely able to breath properly I searched for the light switch but at the same time trying to to wake my parents who were in the next room. Every single small toy and packet of sweets, the apple and the orange were examined and loved for that split second as the secrecy turned into reality. After a brief nap I woke once more and together with my Brothers and Sister run excitedly down the stairs to the living room where a mountain of wrapped presents waited for our clingy fingers to start tearing away at the wrapping paper. Again the emotions were running very high and the adrenaline pumped around my little frame to such an extent that I felt my heart would break out through my chest. Yet, barely two hours later, with the stocking fillers and the boxed presents stacked neatly in a pile next to the sofa, there seemed and empty space in my body where my once bulging anticipation once occupied every waking moment. The rest of the day seemed an anticlimax and if a child ever suffered with a mild depression it was for the second half of Christmas day and definitely on Boxing day when talk would turn to the days left to the next Christmas. Writing to your blog You are going to forgive me for the introduction and you will be wondering how I am going to steer the topic from being a child at Christmas and promoting your Landscaping and Garden businesses on the Internet? The point I want to make is the how you anticipate how the Internet, your Blog and Garden Networks can massively promote your business only to find, a month or so later, that the phone has not started to ring and your details are not appearing in search results in conjunction with your preferred Internet source. The same deflation and bewilderment is often experienced after joining an organisation in the hope of there being some life changing experience once you have done so - however, the process has just begun. Joining a Garden Network in the UK or starting a blog is the first and probably the easiest part of the whole process and you are going to need to do your bit if you are going to leverage the Internet to get your landscaping or gardening business under the nose of a potential client. A search engine is not going to pick up your landscaping or gardening details if you do not provide the information for it to pick up on. In a profile section of your Blog or Network page, posting text such as 'Been gardening all my life and love it' might tell me a bit about the thrill you get from your love of gardening but it will not assist you in drawing in searchers who are looking for a specific thing. The title of this post ,Promoting your Landscaping and Garden business on the Internet, is explaining a little bit about the content of this post but more importantly the text within is drawing in search words such as Landscaping, Gardening, Garden Network, United Kingdom, Internet, Blog etc. Your posts should be packed with key words which reflect the area of your business, your skills, the materials you recommend and the techniques you use - below is an example of how you should pitch the text. Example Blog Post Day one of our new Landscaping project in Peasmarsh near Guildford has started well with the site clearance taking little over four hours to complete. The initial scrub was removed by firstly slashing out the brambles and nettles using a Kawasaki brushcutter with serrated blade. The brambles were shredded and taken away to the recycling centre in Guildford where the organic material is turned into compost and sold back to gardeners for use as a soil conditioner or potting compost. The next stage was carried out using a Kubota one point five tonne 360 degree excavator, again hired from Brandon Tool Hire as the Strimmer (add the hire company name and link to it). Once clear, the patio and lawn were laid out suing a combination of rotary laser level (acquired from Screwfix [again link out to the site]). I hope that you are getting the gist of what I am explaining and for this site to get you the best possible 'juice' flowing for your company on the Internet you have to be active. I covered this a while back on the Landscape Juice blog - Creating a successful Gardening Blog. A summary of how to write your gardening blog. * Write concisely about your project and product and draw in the key word elements that your potential clients will be searching with. * Link out to your subject matter and make sure that you use the right description in the link. * Add photographs so that your reader get a clear picture of what you describe. * Use locality and place names in your posts. If you lay a patio in Hogmoor Road in Bordon then make sure that this is put in. It will all add relevance to the search. * If you are referring to posts within the Garden Network then link to that post. For example, Craig McGinty has added a few tips on the site - see how I have linked to Craig's profile page as well as the post that is relevant to the text. I was looking at some search stats for this site this morning and I picked up this search result on Stuart Bulbeck - you will notice that The Landscape Juice Network has two results in the top three with my Landscape Juice blog coming further down the page. Try it, add a post with a headline 'Joe Bogs Garden, somewhere, Landscapes, somewhere garden using,products. One last thing, add a link on your own website back to your profile on this site. This will increase the the importance of all of the search results.

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