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PRO

Which? Trusted Traders launched

Which? have launched a trusted trader scheme (cost £480.00 per year).

"72% of consumers say that a Best Buy Icon will positively influence their decision to buy a product or service."

http://www.which.co.uk/about-which/which-trusted-traders/

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  • PRO

    not cheap but it might be worth considering joining

  • PRO

    Worth considering at the very least but the Which web site could do with giving a lot more info on how the companies applying are assessed.

    Is from their:

    Customers endorsements
    Qualifications and number of years of experience
    Length of time the company has been trading
    H & S policy and record
    Level of insurances
    Turnover of the company
    Etc etc etc

  • Try www.whichtraders.co.uk. This is the initial trader website that has gone live this week. The full consumer-facing site will be out soon.

    We are launching this right now and we are really keen to engage professional traders. As Brian says, we take traders through an assessment process and, once they pass, they can use the Which? Trusted Trader logo on any marketing collateral (cards, flyers, business cards, invoices, vans, etc.). We are also planning to produce local directories to support the best traders and ensure that consumers get the best service.

    Stephen, Managing Director, Which? Trusted Traders

  • PRO

    Hi, just spoke with one of your staff on the phone a minute ago. Sounds a very interesting scheme to be a member of but its not national at the moment. Look forward to it being rolled out across the uk in the coming months. Will definately be applying for membership when its available in Scotland.

    Stephen McCluskey said:

    Try www.whichtraders.co.uk. This is the initial trader website that has gone live this week. The full consumer-facing site will be out soon.

    We are launching this right now and we are really keen to engage professional traders. As Brian says, we take traders through an assessment process and, once they pass, they can use the Which? Trusted Trader logo on any marketing collateral (cards, flyers, business cards, invoices, vans, etc.). We are also planning to produce local directories to support the best traders and ensure that consumers get the best service.

    Stephen, Managing Director, Which? Trusted Traders

  • This is worth thinking about, but it sounds almost identical to the Trading Standards Buy with Confidence scheme.

    Is it actually run buy the Which? magazine ???

  • Adrian,

    Yes, Which? Trusted Traders is part of Which Ltd. which publishes Which? Magazine. Which? has a long established position in assessing and endorsing products and the move to assessing businesses for the benefit of the consumer is consistent with this.

    You are right that there are similarities with BWC. Certainly, the core aim of giving confidence to the consumer is identical. We're going about it in a slightly different way and we aim to really market the programme to raise the profile reputable traders and help them grow their businesses.

  • We are very interested in that case.
    We already belong to the BWC scheme, The Gardeners Guild, and Safecontractor.
    You can send details to me at info@1stgardenmaintenance.co.uk

    Stephen McCluskey said:

    Adrian,

    Yes, Which? Trusted Traders is part of Which Ltd. which publishes Which? Magazine. Which? has a long established position in assessing and endorsing products and the move to assessing businesses for the benefit of the consumer is consistent with this.

    You are right that there are similarities with BWC. Certainly, the core aim of giving confidence to the consumer is identical. We're going about it in a slightly different way and we aim to really market the programme to raise the profile reputable traders and help them grow their businesses.

  • Definitely interested, will ring during the week but should this be applicable to sole traders too?

  • Hi Christopher,

    It is also applicable to sole traders. Just call 01992 82 5019 for more info.

    Stephen

  • PRO

    Signed up for assessment today, now waiting on the papers coming through and a phone call from the Which? Assessor to arrange a visit.

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