Founded in 2008. The Landscape Juice Network (LJN) is the largest and fastest growing professional landscaping and horticultural association in the United Kingdom.
LJN's professional business forum is unrivalled and open to anyone within within the UK landscape industry
LJN's Business Objectives Group (BOG) is for any Pro serious about building their business.
For the researching visitor there's a wealth of landscaping ideas, garden design ideas, lawn advice tips and advice about garden maintenance.
Replies
I think it's the same mentality as when other suppliers in 'bloke' industries do 'raunchy' calendars for their customers, assuming that the majority are male. While in many cases industries are still dominated by men (by number) the assumption that all men actually want raunchy calendars for their office/break room is false; some men won't be interested, some will be offended, while I suspect that many think such things are unprofessional. Likewise some women won't be bothered by such things, while others might be offended.
The fact is that everyone has different personal beliefs and opinions, and will be offended by different subject matters. The most sensible choice is to look for ways to sell products that won't alienate potential customers; if nobody is offended by an advert then it has a bigger potential reach than running a risky ad.
There is, of course, the issue of relevance; if you're selling 'lad's mags' (not debating whether they should be allowed etc) then you will go for the raunchy look relevant to your audience. At the end of the day the picture of the model in this advert has no relevance to the product, so is gratuitous.
Plus One for BensBotanics for saying exactly my own opinion.
Recently I needed a Stihl Kombi sorting six weeks after purchase and took it down to the supplier. It was put on the work bench and was looked at while I was there.
For me the best time to do this was after I'd picked my six year old son up from school. He was with me. As we're stood there in the workshop I looked up at the painted brick walls and saw half a dozen ladies promoting the month of October.
I felt pretty grim. I know there just might be a time and place, and sometimes its unavoidable, but SIX was OTT.
Cheers, Eugene
I guess a lot of men would want to know 'does she come free with every delivery?'
I don't get offended by this type of advert I just think in 2013 it's not necessary or what most men would want these days, it's very poor taste! IMO
But then there's no accounting for taste, after all page three is still going isn't it?
Sue
Whatever peoples view on whether this type of advert is relevant or not, the
company as managed to get its name out into the market place even gained a free
advertisement here on landscape juice, as far as the marketing goes job done very successfully.
Yes agreed the advert is out there, but for all the wrong reasons and it doesn't do the product image any good!
It just seems so tacky and seedy these days, I thought we had passed those titillating, school boy days, obviously there is still a grubby need for it.
As a woman I don't give a rats left testicle if men want to see this type of advert, I just thought people had moved on.
I really disagree with the idea that talking about it has done what Viroturf wanted and got the name out - if I managed to get my design business noticed because people were dissing my advertising I would be mortified. It's just so odd to use that image to market artificial grass - fine to advertise bras. I'm sure, the model would have got paid a decent fee so I don't believe that she has been exploited - surely it's the intelligence of the men who this is supposed to appeal to who are being exploited - "ooh, lovely lady...I'll buy that product". Really? I showed it to my husband last night without giving any comment of my own and just asked him what he thought - he looked pretty confused by it and then asked my 11 year old son what he thought - my son'd response really summed it up "That's random".
In my experience this instance doesn't sum up the landscape trade for me. In the 5 years that I've been in the business I have not felt any sexism towards me and I get as stuck into the construction side as is possible and spend a lot of time at builder's merchants and am always treated with the utmost respect. Maybe I am living in some blissful cloud and it does exist - but I don't think this represents how the industry is - that's why I was so riled by it.
I'd like to see what the first quarter results for this newco will be, just to see if this campaign has a negative or positive impact..
Melissa Jolly said:
A sexist advert for its Xbox caused Microsoft some problems recently, forcing MS to pull its advertisement and issue an apology.
Is Microsoft's sexist Xbox One letter clueless, cynical – or both?
http://www.theguardian.com/technology/2013/nov/29/microsoft-xbox-on...
Pretty pathetic really. Unprofessional, basically - as others have said. Would put me off using them.
'sticks like' had another name before they dropped the S##T or whatever it was from the name.
i did't touch the stuff until the name changed - a great product that i could have been using ages before i did, but was put off by the marketing.
great ad for breast implants, but for an artificial grass company it's a bit crass.
has anyone told them their ad sucks? i'd love to see their reply on LJN
-
1
-
2
-
3
-
4
-
5
of 8 Next