PRO

How to write titles for your blog posts

IT is great to see both Roger and Kerrie have taken to their blogs and started writing. And if you want to join them here are some tips on making effective use of one of the most important parts of a blog - the title you actually give an individual post. The title is the signpost to both people and search engines to what the story is about, it is seen right at the top of your web browser, in links from elsewhere on the site and in the listings of search results. As you can see it is an important part of your online presence, get it right and you can see readers landing on your page for weeks if not years to come. What I write here also relates to the title that people give individual posts on the forum as well. So the best title is one that describes the actual story you've written and has an eye on how people search, and in the landscaping world maybe throws in a location or two. I know Roger and Kerrie won't mind if I use their recent stories as examples: - Solutions We might struggle here to get an understanding of what Roger is writing about, I know search engines will. The story is actually about a date palm and the work he undertook, so we could instead use: - Pruning and bringing to life a date palm in Tarragona This has the word pruning in, a phrase people may use when searching for 'tips on pruning a date palm', we also have a touch of intrigue with the 'bringing to life' phrase and finally the tree's name 'date palm' is again likely to be something people search for. And I've thrown in a location for good measure. Kerrie's piece is an interesting one as her story relates to possible search terms people might be using at the moment when trying selling their house: - IDEAS FOR A GREAT ENTRANCE! First off, and more a stylistic one really, it's best not to use uppercase, it's not easy to read on screen and is considered as though you are shouting at someone. As for the headline itself, well the story is about making the best of your garden and plants if trying to sell your house, there is a good chance that stories on this subject are likely to be popular at the moment, so we could instead use: - Tips for the garden when selling your house The thing to keep in mind is that people do not see the whole article you have written, they are often seeing search page results or a simple link from other sites, so impact headlines, or ones that try a play on words won't prove as successful. And if you are wondering if it's worth the effort, well newspapers are teaching their staff to rewrite headlines that appeal to search engines and the way people operate online, and I know of people who have written pieces more than three years ago, but that still bring customers regularly to their site.
Votes: 0
E-mail me when people leave their comments –

Comments

  • PRO
    A great piece Craig and thank you.

    I have conducted an exercise in the last three months whereby I have ploughed through about ten or fifteen percent of my earliest posts on Landscape Juice and edited titles to more accurately reflect the content.

    I have also edited and introduced more photographs and included proper titles that reflect the post and I always try and take a photo or use one or my archives that are assisting my story.

    I see a lot of blogs that use a stock or creative commons photo all too often than does not represent the content of the post.

    Both Roger and Kerrie have tied their story in brilliantly with their photos; as they say, a picture is worth a thousand words.
  • this is just the kind of help I need
  • I have been using forums for around 10 years now and must agree that titles can make a huge differance. Some readers have little more to do than read, but a large majority of readers have lives away from the forums and titles are often all they have to go on to decide if they are going to bother reading or not.

    I try to keep my titles related to what I am talking about so people can choose not to read what I have written if it is not of interest to them. After all there is nothing more frustrating if you have limited time and you feel 'duped' into reading something you were not expecting or interested in.

    Having said that, there are features here that I've not seen easily available in other forums. Such as including photos to illustrate a post, or the inclusion of tags to help non members find articles, might take me a litte while to get used to these ideas and start using them.
  • PRO
    Titles really are a sign-post for both people and search engines, as you say taking a little time to make sure they are helpful and descriptive makes all the difference.

    And you are right that the network has a few more tools to play with than a regular forum, I'd see the site more as a publishing vehicle and explore what it has to offer.

    For example, it wouldn't be too difficult to write a blog post once a month highlighting the work being undertaken on a project.

    Any questions just shout.
  • PRO
    If you are thinking of writing a blog or forum post or even contributing to a topic that has been started by someone else, please consider your title, the content of your post and what legacy you can leave for those who may benefit from the information in the future.

    I would encourage all members to read Craig's original post first about the importance of the title. Secondly, think outside the box - LJN is deliberately open so that people, inside and out, may benefit from the site's strong information sharing capabilities.

    As Craig says, the title of a post is the signpost; once you have pressed the publish button, the title becomes both the question and the answer on the world wide web - the content that is subsequently added will add strength and value to the original question.

    Think about your own interrogation of the search engine; you want an answer to a question so you ask the search engine a question - it's exactly the same for a potential reader who may be looking for the information contained within one of your posts.

    Example:

    'Sun rise' - it's a long shot; even if you know what you're looking to find in the answers, the search engine doesn't and it will return as many results as it can with those two words - Google sees your question as two dimensional and it cannot interpret what you mean.

    Of course, what you want to ask, is 'why does the sun rise in the morning?' and if you put the exact phrase into Google, the chances are the top search results will be narrowed down to answer your question.

    If you are thinking of buying a new mower - don't just write the word 'mower', think about the question and its potential answer. If you want to ask what is the most popular mower on the market then make the question the title (of course, add the word 'lawn' to increase the chances of getting the strongest results) this will not only help other members successfully interpret what you are actually asking it will also enable future members to find the topic easily.

    Thirdly, your question will also leave a legacy on the internet for future members to find.

    If you are answering someone else's question and you can direct them to the answer either within this site or somewhere else on the internet, then write anchor text (as close to the title of the blog or form post you are liking to) and link to the other information.

    The more in-bound and out-bound links bringing in and sending out to relative places, the stronger the information will become.
  • PRO
    Can I just remind you to think about titles when adding a photo, blog ;post or forum discussion.

    Try to think about what your writing in a global way and remember that the content you are adding is a potential advert or a very important source of helpful information to someone searching on the same subject; anywhere in the world.
This reply was deleted.

You need to be a member of Landscape Juice Network to add comments!

Join Landscape Juice Network

Open forum activity

Peter sellers replied to David Benson's discussion liquid moss killer
"Pro kleen liquid iron sulphate direct from Pro kleen around £21 for 2x5lts delivered. We put 2.5lts in a 12lt knapsack, thoroughly wet area, avoid hot windy days.
Have used it for years highly recommend."
18 hours ago
Martin Ashdown posted a discussion
We chat over knowing your numbers, eating frogs and RASI forms. Please like and share to help us grow this channel.https://open.spotify.com/episode/0PwhpTOoJrhqiyRRK32qM7?si=252f7534...
18 hours ago
Dave Colton replied to David Benson's discussion liquid moss killer
"I haven't use liquid iron but do use soluble iron sulphate, takes a wee bit more mixing as it's a powder but I find it goes further and is cheaper than the liquid, I get mine from agrigem."
yesterday
David Benson posted a discussion
i have to treat some small areas of lawn with a lot of paving round them and one area there is a swiming pool. my usual way is lawn sand and a broardcast spredder but this is not ideal for this job, what liquid killer do you recomend for a knapsack…
yesterday
James Brett liked Martin Ashdown's discussion Two Ordinary Blokes in Business Podcast
Sunday
James Brett updated their profile
Sunday
Bryn Edmondson updated their profile
Sunday
Sam Bainbridge replied to Dougie's discussion Looking for a new roller machine
"Horrible in the wet just shows we are all different. I wouldn't even consider hayter for the terrible collection reason"
Sunday
Groundleader replied to Peter sellers's discussion Retirement advice
"This is definitely NOT my field of expertise, but I'd guess what most buyers might be interested in, could include:
1)  What's the realistic market value of your "hard" assets (vehicles, machinery, tools, materials etc).
2)  For the "goodwill" part…"
Saturday
Greenlawns replied to Dougie's discussion Looking for a new roller machine
"I've used Hayter harrier 56 pro mowers for 30 years . They're the best for maintenance,  admittedly not great in the wet , but I wouldn't change . "
Saturday
Sam Bainbridge replied to Dougie's discussion Looking for a new roller machine
"Interesting with the weibang I've had 1 for 5yrs bought new and it's been fine nothing to report as of yet which compared to the honda new needing a new back end after 18 months."
Saturday
Sam Bainbridge replied to Dougie's discussion Looking for a new roller machine
"Buy an old Honda roller mower, the new ones break in 18 months and cost you £500 that is then repeated every 12 months.
Either a honda or others the same which actually came out of the same factory with different names, sharp, lawnflite, kaaz, all…"
Saturday
Max alam posted a discussion
Im looking for my first 100 founding members to join and use canopy and i have approx 65 spaces left.. if your in the UK running a garden maintenance / landscaping company and could be intrested , feel free to enter the waiting list.Thecanopyapp.com
Thursday
Tim Bucknall replied to Daniel Gillings @ DC inc's discussion Rumble strips in lawn!
"Can you change the direction of mowing? Always using a roller mower in the same pattern can cause this.
 "
Thursday
Max alam posted a discussion
does anyone find themselves spending money on an invoicing and qouting app? do some of you use tradify to manage bookings and schedule?whats the best way to manage workflow when you get busy in the season ?
Apr 27
Paul Errington replied to Daniel Gillings @ DC inc's discussion Rumble strips in lawn!
"Try using a Turf Teq Power Rake to smooth it out. It will mill off the high spots and work the spoil into the low bits."
Apr 27
More…

how good does this look?

Im looking for my first 100 founding members to join and use canopy and i have approx 65 spaces left.. if your in the UK running a garden maintenance / landscaping company and could be intrested , feel free to enter the waiting list.Thecanopyapp.com

Read more…
0 Replies
Views: 38

Invoicing / Quoting

does anyone find themselves spending money on an invoicing and qouting app? do some of you use tradify to manage bookings and schedule?whats the best way to manage workflow when you get busy in the season ?

Read more…
0 Replies
Views: 49