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Replies
signing your van in my opinion is a very good way of advertising, pay once for your van, pay every year in other types of advertising, on my van as you can see in another thread, i have the front, doors, sides and i hav got them for the tail gate but not fitted yet, all of my signs have a differant colour shadowing on, £120 for the lot but i did fit them myself, it is very easy and saves a fair bit of money
If you are not too worried about the security issues as Paul has stated, I would strongly suggest going for a full van wrap.
From my experience quite a few of my clients like the idea that a sign written van is parked on their drive, this could be snob value, reassurance that a professional company is on their premises whilst they are not present to any other reasons.
Does having a van wrapped work? I had one client take a photo of the van and she went to boots to get the film development straight away as she didn’t have a pen! That one client more than paid for the sign writing.
When people phone up for quotes you will be amazed at how many people say they have seen the vans and for some reason it helps with the “conversion to client process” as you don’t have to “sell” the company / service quite so much.
If for the same cost you placed weekly advertising in a local newspaper how much work would you think it would bring in and after say a few months the advert is gone whereas the van will continue being an advert for you.
The down side – the undesirables will for sure know who and what you do, we quite often get followed, sometimes these are unprofessional gardeners trying to see what clients we have to potential thieves.
The other down side is that you have to be a bit more of a gentleman when driving as they will and do contact you to moan that you never gave way etc. I’m forever now letting other cars pull out etc. but I am sure it pays off!
Just one more downside – told a client (non regular) that we wouldn’t be local one particular Friday only to be told that she has seen us whizzing around Ascot all day!
getting your van sign written is IMO one of the most cost effective methods of advertising out there. I bought some basic vinyl signs for about £80 and did it myself, all it takes is one or two decent jobs and its paid off.
Graeme are your vans wrapped?
Graeme @ BGS said:
In terms of having a basic one or wrapped id love to have it wrapped but dont know if it will indeed bring in more enquiries.
Also i think a wrap would stand out more than other companies local to me.
But im not sure i can justify the extra money involved in having the van wrapped.
I think it's essential to have a professional image, so a reasonably clean and smart van with simple logos on is just basic for me. I'd not go complicated; just the business name, and contact details if you want them. I'd suggest website is arguably more relevant now as it's easier to remember than a phone number. I regularly get new tenants in properties who've seen me around over the years, having a distinctive turquoise van is a good thing and I have nothing other than the company name and logo on the two sides. Too much info on a van just means the important bits get lost.
If you have your telephone number on it be careful about how you drive, a builder friend of mine had a very irate call from someone he'd inadvertantly cut-up on the road, and that's not good publicity!
Winchester Gardener said:
Had my van wrapped 3 years ago and has more than paid for itself in the time its been wrapped. Gets you noticed more everywhere you go. Brilliant mobile advert. Only down side is it does on the odd occasion attract the wrong attention from people wanting to remove your tools.
Now we all know there is no such thing as a weed! its just a plant in the wrong place!
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