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• PRO

  Brian www.mibservices.co.uk January 12, 2011 at 10:07pm

  You could try.......... 

   

  Dear Sir / Madam,

   

  I would like to intoduce you to our garden & landscaping business. We work closely with other local business's in your area and thought it would be nice to touch base with you and offer you the benefit of our competitive prices and service that we provide. blah blah blah.

   

  To whom it concerns,  is often percieved as a bit official and tax office-ish lol 

   

  regards
• PRO

  Gary RK January 12, 2011 at 10:12pm

  Absolutely do some prep work, if necessary on the phone. You will get much more success if you can find names. Go find local chamber of commerce websites. They often hold members details on line. Look thru local paper, esp business pages. A quick call, without playing your hand can often give you a contact name.

   

  Without them - you're one of many they get. With them, you get past the gatekeeper to the persons desk. It then depends on the quality of your letter, paper and leaflet/brochure etc etc
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  Peak surfacing ltd. January 13, 2011 at 7:33am

  in my opinion keep phoning up and try and talk to a decision maker,or practice manager  to find ou if there is a reuirement,No requirement means you could be wasting your time. if you cant talk directly to them to find out a name and try again if you still cant get through send a letter, phone calls are still cheaper than postage.

  When i get my post if its not personally addressed to me its straight in the bin
• 

  Claire Brown January 13, 2011 at 9:14am

  If you are going to write a letter, - it shouldn't be me me me, it should be you you you.

   

  If you are talking about their image, (how good their garden will look) - their pain (how much time and effort it takes to look good) - Their costs

   

  Then you are a lot more likely to get through to them.

  here are a couple of blog articles to give you more tips

   

  http://www.flourishstudios.co.uk/blog/5-simple-steps-to-writing-mor...

  http://www.candocanbe.com/marketing-small-business/6-things-you-nee...
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  Alba Trees January 13, 2011 at 9:29am

  Great advice Claire!  I hear most letter/email/phone advertising is a waste simply because of issues you have just raised.  The more knowledge spread here, the better!
  
  Claire Brown said:

  If you are going to write a letter, - it shouldn't be me me me, it should be you you you.

   

  If you are talking about their image, (how good their garden will look) - their pain (how much time and effort it takes to look good) - Their costs

   

  Then you are a lot more likely to get through to them.

  here are a couple of blog articles to give you more tips

   

  http://www.flourishstudios.co.uk/blog/5-simple-steps-to-writing-mor...

  http://www.candocanbe.com/marketing-small-business/6-things-you-nee...
• PRO

  Daniel Gillings @ DC inc January 13, 2011 at 10:19am

  Excellent links, thanks so much Claire!
  
  Claire Brown said:
  

  If you are going to write a letter, - it shouldn't be me me me, it should be you you you.

   

  If you are talking about their image, (how good their garden will look) - their pain (how much time and effort it takes to look good) - Their costs

   

  Then you are a lot more likely to get through to them.

  here are a couple of blog articles to give you more tips

   

  http://www.flourishstudios.co.uk/blog/5-simple-steps-to-writing-mor...

  http://www.candocanbe.com/marketing-small-business/6-things-you-nee...
• 

  Claire Brown January 13, 2011 at 12:25pm

  No problem Daniel, - hope it helps, and I highly recommend signing up to the email newsletter and blog posts for both of these companies, - free advice is always welcome.
  
  Daniel Gillings said:
  

  Excellent links, thanks so much Claire!
  
  Claire Brown said:
  

  If you are going to write a letter, - it shouldn't be me me me, it should be you you you.

   

  If you are talking about their image, (how good their garden will look) - their pain (how much time and effort it takes to look good) - Their costs

   

  Then you are a lot more likely to get through to them.

  here are a couple of blog articles to give you more tips

   

  http://www.flourishstudios.co.uk/blog/5-simple-steps-to-writing-mor...

  http://www.candocanbe.com/marketing-small-business/6-things-you-nee...
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  Lawncare-4u.co.uk January 13, 2011 at 12:36pm

  your first sentence was very long !  breath
• PRO

  Daniel Gillings @ DC inc January 17, 2011 at 6:42pm

  Sorry, been busy.
  
  You are right Gardens, that first sentence is a bit of a mouth full. Thanks. I'm moving things about now. Finding it hard to right a letter without it looking desperate or begging! :)

   
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  Dan Frazer Gardening January 17, 2011 at 7:09pm

  I would address it to the individual business name or, ideally, the person in charge rather than sir/madam etc.