• Leaflet drops can be effective if they are done right, but they can also be a great waste of money if the correct marketing practices have not been used, ie, the 4P's.

    Also, the amount of response you get from a leaflet drop is not the only figure that matters as these responders are now "Leads", and Leads have to be converted to "clients", and it's this figure that really matters. A typical "Client" conversion rate from a well prepared leaflet drop is about 0.02% which is about one new customer per 5000 leaflets dropped.

    Depending on the area you are leaflet dropping, to have 5000 leaflets printed and dropped will cost about £150, so that is the price of obtaining one new customer. However, with the use of technology and automated software client conversion rates can be higher. 

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    my leaflet campaign from a couple of years ago and the year before that got customer returns of 1 in 1000 - for paired delivery, gps tracked, non post office, domestic only, no flats, higher end post codes. Single delivered by our people in a more clover-leafing fashtion (ie around existing customers) gets better results of around 1 in 300.

    • Im busy designing my own leaflet right now. Im ok on photoshop, not a pro by any means but they should look ok.
      However all the figures given here are putting me off. I was going for 5000 leaflets, thinking it would get me enough work for a one man business. Its a lot of effort, designing, getting them printed and then delivering all for 1 or 2 customers.
      Im not sure how many customers i would need for a one man lawn/maintenance business but definately more than 2 lol.
    • I agree that you can get higher conversion rates, but it very much depends on what you are offering the potential customer and what you are seeking in return.

      However if you can get one good profitable customer for every 300 leaflets delivered, I think that every company / business would be leaflet pushing all the time.

      I have been involved with leaflet distribution for many years and have found that to get good quality customers that return a good profit margin, you need to have a good leaflet design, a good printer, a good distribution company, and a healthy gross profit margin.

  • PRO

    Many different conversion rates here - and the consideration is this.

    What is it you are offering? Is it a niche, will defined offering of an established business, or are you picking up work from several markets?

    In the early days I was happy to pick up all aspects of garden maintenance to get me going, and an open ended flyer got me a call for every 300-400. 

    More in line with Andrew's numbers, I'm now closer to 750-1000 with a well defined business model. I had flyers posted mid-summer, but spring is the time for the optimal hit. What I'm trying to predict is what I'm going to have to handle come spring... 

    • Im new, just starting out. I do all gardening work except trees, i will leave that to the pro's.
      I'l take pretty much anything to get up and running.
      Im still in my job as a gardener for our local council so will be doing the 2 alongside each other until i can go it alone.
      • Del, my advice is to build up your business by words of mouth by doing your day job with the council and work the evenings/ weekends. It's hard going as I did this myself but the main advantage is that you can pitch the price you want to go for in the future whilst still in full employment.
  • PRO

    Del, why would you think 5000 would be sufficient? There's plenty of data on here to the contrary. For lawn care I put out 150k in my first season - that kept me quite busy!

    • Ive not really looked into flyers as i was going to go door to door. But then thought if people were out, i could pop a flyer thru the door.

      Im just aiming for garden maintenance work, mowing, strimming, hedge cutting, border work just for a one man business.
      I couldnt afford 150k flyers lol.
  • PRO

    Fair enough Del. My advice would be join the BOG; will be the best £40 investment you ever make. Lots of info on there for you to search through in threads on how to start-up, gain customers, address marketing etc

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