Founded in 2008. The Landscape Juice Network (LJN) is the largest and fastest growing professional landscaping and horticultural association in the United Kingdom.
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A majority of mid-size and above full-serve landscaping companies do employ 'Salesmans' to generate leads, they have typically worked their way up the ranks and have some proven form of customer sales skills. They are typically commision paid.
The typical USA client does respond to these people, along with door hangers, Discount coupons, 'slick (or should it be 'sick'!?!) sales letters.
However, lawn care and garden maintenance is much more a 'commodity' item and is sold differently over there.
I think the nearest we have in the UK is the role of the 'Contracts Manager' in large landscape companies. I have come up against a number of these guys and they sit between a landscape manager and a sales manager.
I just wonder if we will see this role increase in the UK as landscape companies look for any edge to gain work ??
Time will tell .....
I think its something you can learn - to keep the wolves from the door you'd be amazed at what you can do.
How would they do it anyway - cold calling?? not a route I'd go down - I'll stick with my website and advertising.
If you are passionate, honest and therefore confident and professional in your business and ability you will be able to sell yourself - potential customers can see this and want some of it to be operative on their gardens/grounds. Most wouldn't respond well to a sales person in the case of my business.
When someone wants something they will approach you, or hopefully your form of advertising and marketing will entice them to towards you and convince them that they need your services. I wouldn't want to have to convince people to employ me.
I do however knock on doors when doing card/leaflet drops to introduce (NOTE: introduce, NOT sell)and leave card because one of our selling points is our personal, friendly, yet professional service. That way its not just another marketing drop, people know who they are calling - thereby reducing the need for them to call several other businesses when they need a quote... that is, if they liked what they saw!! Doesnt work for all!!
However, it's taken me a long time to get the confidence up. I now sell plants, tools, landscaping projects and maintenance plans because I have to and it's my business and I employ people. So i guess it is part passion for gardening but to be honest to stay in work and keep the business going and to keep us looking enthusiastic to our customers.
I don't think in all honesty, my customers would go a bundle on a salesman, they'd see right through them. I think personally it's when you're talking to your customers over a cup of tea when they are more receptive to your ideas. I think your customers would appreciate it more that way and they want to see your enthusiasm and passion because they wouldn't have you there in the first place.