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'Don't use showgirls to sell roof tiles'

One of the UK's largest industry exhibitions is issuing a new code of conduct over the use of "promo girls".

Last year, UK Construction Week, held at Birmingham's NEC, faced criticism over the use of lightly clad women to staff an exhibitor's stall.

It featured Las Vegas-style showgirls selling roofing products.

Criticism of sexism at business and sports events has grown following the Financial Times' report into the President's Club ball last month.

Since then, promoters of darts championships and Formula One have said they will no longer use lightly dressed young women to adorn their events.

But some sectors are still using women in revealing outfits.

Read article in full: http://www.bbc.co.uk/news/business-43036944

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    • PRO

      it grabs attention of the traget audience Jonathan, that's the whole point

       

      • PRO

        Was going for subtle puns but LSJ appears to be half asleep

        • PRO

          You need to hit us with the pun shovel next time. 

  • PRO

    Does Sex Really Sell in Advertising?

    https://www.thebalance.com/does-sex-really-sell-38550

    Can Sexual Imagery Really Drive Sales?
    Sex and advertising go together like movies and popcorn. These days, sex is everywhere. But does it actually do the job of selling more product?
    • PRO

      Yes, the same as no one minds how pretty weather girls are or how handsome the men are when they are chosen for adverts.

      It's what's pleasing on the eye.

      So the teacake advert gets banned because of one complaint yet the women drooling over a man undressing from behind a two way mirror gets dismissed as a bit of fun.

      These are the daft problems we face with today's easily offended people.

       

      So yes, sex sells whether it be good or bad publicity. 

      Can Sexual Imagery Really Drive Sales?
      Sex and advertising go together like movies and popcorn. These days, sex is everywhere. But does it actually do the job of selling more product?
    • PRO

      broken link

       

      Can Sexual Imagery Really Drive Sales?
      Sex and advertising go together like movies and popcorn. These days, sex is everywhere. But does it actually do the job of selling more product?
This reply was deleted.

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