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Commercial Marketing

Posted by Steve Sonic Grounds Maintenance on January 5, 2012 at 8:02pm

The last few years ive built a good customer base of commercial clients and this is mainly down to word of  mouth and sending letters and emails to potential clients.

What is your method of obtaining new commercial clients? Or your marketing strategy?
Ive always found writing letters a fairly good way, for every 100 letters i write i usually tend to get 1 or 2 extra contracts. Which i think is quite good if you think contracts are usually 12 months a year.


What method works for you? As id like to broaden this strategy and push hard for more clients this coming year.

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Replies

  • Steve Sonic Grounds Maintenance January 6, 2012 at 6:58pm

    Any takers?

  • PRO
    Phil Voice January 6, 2012 at 7:05pm

    Hi Steve

    If I were you I'd continue writing letters.

    I'm sure you'll know what properties are within your locale so why not make a list of the ones you'd like to have in your commercial portfolio and do a bit of research.

    It's always impressive to be able to quote a few facts when pitching for a new job.

    Good luck

    phil

  • Steve Sonic Grounds Maintenance January 6, 2012 at 7:07pm

    Hi Phil

    Thanks for info. What strategy did you use when you owned a grounds maintenance business?

  • PRO
    Phil Voice January 6, 2012 at 7:28pm

    The internet wasn't the same tool as it is today (although we had email) so we used a mixture of local paper advertising, word of mouth and letter writing/card drops and of course sign written vans.

    Our town council contract was won after responding to a notice in our local herald paper.

  • Brendan Ashcroft January 6, 2012 at 7:41pm

    Its a good idea

    john pugh grass roots said:

    im trying a different strategy this year been working on my own video ,

    its only a working progress at the mo , going to package it and send it with a letter to prospective clients ,

    also iam going to take my portable dvd player to show clients what i do .

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