Deciding how much to charge for your product or service is always difficult, especially when you are looking to increase fees.
Price is totally dependent on the state of your market, what the competition is like and how in demand you are. The key thing to bear in mind is that your fees need to be consistent with the market norm – there’s no point raising your fees beyond your expected rates because your clients will find someone else who will suit their needs. Make sure you are always competitive.
Fees are generally based on delivery – the more reliable, efficient and better your service is, the more clients are willing to pay. As long as you can justify the fee that you’re charging generally, your customers will be happy to pay. However, you should communicate with your customers clearly.
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