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PRO

Van sign writing or not, pros and cons

As some of you already know I have never seen the point in van signage for my company, but after a rethink of the direction i.e. Trying to become a more Eco friendly gardener I am wondering if now would be a good time to take the plunge into getting some basic signage for the truck to promote my new direction? Would love to hear of your views on the pros and cons of having a vehicle sign written.Many thanks for your time.

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  • PRO
    It's a hard on I think, on one hand a nice sign written truck/ van or whatever gives a good impression and makes you stand out.
    On the other hand it becomes a magnet for thieves either for the truck itself or what's in it, or what's in you yard lockup (if you have one) as all they need do is follow you and then take their time after you've gone home
    I'm undecided about this summer as I'm changing trucks and don't know if I sign write again or not as I now have said lockup with lots of stuff in it.
    Sorry maybe that doesn't help you!
  • there is the magnetic option so it can be removed or put on another van etc.

  • This has been covered so many times?

    The concensus has always been that you need branding in order to look professional. That's your van, your uniforms, your letter-head: every time your business is seen in public it's an advert.

    I don't want enquiries from my van so there's no contact details on it, but a basic logo is essential. Most of my clients require sign-written vans, and that's for a good reason.

    • PRO
      Just out of interest why don't you want enquiries from your van?
      • Hi Richard,

        I've normally got enough work, and new work comes from existing clients, or their recommendations.

        When I had a phone number on the van I had to deal with going home every night to return calls. Almost all were either for work I don't do, or people just asking for a cheap hourly rate.

        I need the van to say who I am, and project a professional image, but not to suggest calling me to waste my time. I leave the cheapest local rate competition to others, and aim for the market I know I can work best in, and get a decent return from

        • PRO
          Oh ok makes sense. I have stopped worrying about/working for people who are too concerned over cost.
          Even if you manage to get them round to paying your rate they always pick fault with everything they can as they still don't think you're worth it.
          A small one from today was great! I went and put new hinges on someone's shed and as I was leaving he asked how much (£20 plus bits). He says but you were only here 20 minutes I said true but I went shopping for the hinges that's half an hour there. He said ok grudgingly then as I was leaving he said why don't you take these broken fence panels away!
          To which I said I would but you won't want to pay the price for disposal. I had to walk away at that point!!
          I don't advertise anywhere at the moment apart from the truck. But I'm having a website built at the moment which should come online soon:)
          Still not sure about new truck and sign writing leaning towards yes at the minute.
  • PRO
    Cheers for replies, Richard that is exactly the feedback I'm looking for, David have thought of the magnetic signs, will have to have a look online to see the different styles used on vans and Paul this question asked even a year ago will give me completely different answers now than it did then, business is always changing its amazing how people's veiws can change, I'm not entirely fussed about coming across "professional", I know (and my clients do also) that there is a huge difference between a company that works in a professional way, and that of a company that looks professional but does a piss poor job in running there company, and looking after a clients needs. I like your idea about not putting contact details as such on your sign writing, maybe just an email address?
    Thanks everyone...
  • This reply was deleted.
    • PRO
      Loving the colour and simplicity of the design works well together, very professional looking Hahahaha
  • We sign write all our vehicles and get a lot of enquires from people saying they have seen our vans, we were also approached by a big south east contractor to do subbie work as their contracts manager said he kept seeing us about.3314765089?profile=RESIZE_1024x1024

    • Looks very smart and a great example of the power of brand recognition!
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