Forum

Replies

• 

  Graeme Brown February 8, 2017 at 4:11pm

  New estates are good business also put on a good comment about turfing because loads of people dont get the builder to do it and the gardens can be "fallow" a year or two later. I would ask at the local printer if you have used one who they recommend my leaflet guy is great £25 a thousand and he only puts them through houses not flats which saves a load of wasted leaflets
• 

  MATT February 8, 2017 at 4:16pm

  hi jonathan

  first of all watching what i say.... id personally prefer not use a national leaflet firm for many reasons. i used to operate a leaflet business in addition to current business in early years. there is gps tracking which can be a simple cheap jogging app on iphone and then there is live gps tracking - live gps tracking is better as they provide you with a link so you can see your leaflets going out live is which i used to have. personally its a mine field with firms. id pick a firm locally, who offer live gps tracking as to which you have access to..  otherwise there is no point paying another lets say "less professional"  firm good money to do something you could  easily do yourself - ie put  ad on gumtree offering leaflet work to people with iphones paying £45- 50 per 1,000 households - and the distributors email you a copy or give you link to gps track for the day. 
• 

  1st Garden Maintenance February 8, 2017 at 5:26pm

  Leaflet distribution is a very good way of getting business, if the leaflet has a good design. There is a lot of phycology that goes into a good advert, it has to attract, inform, describe, and have a call to action. It also needs to be designed and delivered  to your target market.

  When your leaflet drops through the letterbox, the prospect needs to be able to say "wow" that's just what we need right now, and get on the phone to you immediately. If your leaflet design can't do that, than it is possible that you won't get all the customers that are available to your service.

  Also, if your leaflet employs the right design and psychological linking, it would help you to obtain higher prices for your work.
• 

  jonathan slapp February 8, 2017 at 9:35pm

  Thanks Graeme Matt Adrian and Jon for taking the time to respond.

  Graeme, i like the idea about upselling turfing, makes sense, your guy at £25 is good value, is that solus? i really feel thats the way to go.

  Matt, youre right about it being a minefield, i was impressed with the guy i spoke to though, ive just seen another of your posts re leaflets, 1 in a 1000 responses, really?? seems so few!

   im  starting to wonder if leaflet drops are for me, cant decide, there does seem alot of people on here doing it though.

  Good idea about doing it myself, finding someone on gumtree to deliver, but id worry about finding someone capable to do a proper job, I wouldnt want to miss my pre season advertising window, ive employed people before, another minefield!!

  Adrian, I was planning on having them professionally designed, my knowledge of what you describe is very limited im afraid!

  John, yes £49 includes producing them. i would have a go at delivering them myself but it would prob take me a week to deliver a 1000 i reckon, and i dont have the time.

  Target estate agents? i read some very negative things about working for them on here, but it obv works for you, are we talking rented properties?
  • This reply was deleted.
    • PRO

      Richard Gadsby February 9, 2017 at 7:19am

      When you say high elimination rate is that you or them doing the eliminating?
      • This reply was deleted.
        • 

          jonathan slapp February 9, 2017 at 9:15am

          I'm looking forward to when I can be a little more fussy..
  • 

    Graeme Brown > jonathan slapp February 9, 2017 at 1:21pm

    Hi I have built my business mostly on leaflet distribution. Solus gets about a 50% better return but costs 100% more so pays your money takes your chance. I would say dont have too much of a preconseption about where your grass cutting cutting customers come from. My most profitable customers are standard ex council terrace houses where I can be in and out in ten minutes and £15 up.
    Also remember that you need to put out tens of thousands to get a response because they come in clusters they also reckon that you can put out a leaflet three times in the same area and get the same response rate. But I do get calls off leaflets which were put out the previous year so people do keep them.
    • 

      jonathan slapp > Graeme Brown February 9, 2017 at 3:10pm

      cheers Graeme, im beginning to understand its a numbers game, i  cant afford to get 1000s out this year, maybe next, thanks for advice.
      • PRO

        Richard Gadsby > jonathan slapp February 9, 2017 at 3:22pm

        I think if you can't afford thousands (which by the sounds of it you need) I would get a thousand or so printed and keep a stock in the van and post them yourself in in properties you see that you fancy doing it look like they need doing etc. That's what I did when I started all those years ago!
        I've just ordered 5000 and I'm going to post them myself when we are out and about and have half an hour spare.
        • 

          jonathan slapp > Richard Gadsby February 9, 2017 at 4:41pm

          Thanks Gary, sound advice, I'm gonna do just that, concentrating around my existing customers for now.