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I was thinkin the same time myself
make sure that you put across in the flyer that you can solve a problem for the reader. eg "we can help add value to your home by creating a stunning garden" or "struggling to keep up with gardening chores? we can help"
then make sure there's a strong call to action - eg, "phone now for an informal chat" or "visit our website to see examples of our work"
oooh....a testemonial or two will also help improve the response rate, folks will be more confident if they can see that other people like your work.
Good quality paper and professional printing helps too - it's just that little bit more professional than a home-made version (unless you're really good at desktop publishing) and shows that you have pride in your work.
Good luck with it
Doing flyers during the winter is a complete waste of time in my opinion. We did about 3000 flyers last winter and only got a few calls from them, people just dont care about their garden in winter. My advice would be to leave it until early March.
Robbie Lynn said:
Won't repeat the good advice above but just to say a call to action is a must but also some way to measure the results of the flyer drop. So if the call to action is to call a number you can make sure they quote a reference stated on the flyer so you know exactly how well the flyers did.
You could also mix the flyers up in terms of offers, so do one with a simple call to action then maybe one with an offer related to your business, try a couple of routes but make sure each one has it's own response code so you know what has/hasn't worked.
As above, great advice. Make it focused, relevant & measurable.
Don't just list all your services, create a desire, need and offer a benefit or solution...and absolutely "a call to action" to elicit a response now.
This topic came up same time last year and there is some great posts around. Will look later when back a PC.
If done in small chunks you can measure success and change your approach if needed. It might be your message is wrong, quality mismatch or you are targeting the wrong clients or area etc.
One last comment, in my experience don't leave 'til spring...otherwise you will be one of tens of flyers coming thrum the door etc.
Get in early with a sustained campaign...look to deliver several to the same area...changing your message over time as needed. People rarely buy from a single contact unless you are lucky, but by building up your presence (especially if you have a catchy, relevant business name) will make prospective clients remember you and hopefully be their first call.
All good points, I would add only that is a good idea to identify the type of customer you want and to target your marketing at them specifically.
See attached copy of my flyer, sorry if its cut at the edges! It's not on my 4000!
Andrew
Gary have you actually delivered flyers in winter and if so what response rate did you get?
Gary said:
Yes , I personally have.....
We did a specific targeted campaign two years ago using two linked A6 hi qual postcard flyers to fill in some empty slots during winter and generate work for spring onwards.
It provided a very good response and we still have 9 of the many original respondents as long term, regular profitable clients.
If I needed to, I would/could do the same again and it worked because we did our homework first.
This as been asked before
In my opinion(often viewed as wrong)
A flyer says alot about your company, the better the flyer the better the response should be.
Colour on A5 200gms is my choice
Do not go over board you can explain more when you get an enquirer.
Give them a question to get them thinking, also offer a carrot people like a bargain (DFS never ending sales)
Here is a flyer I have just had done ready for posting out from March next year.
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