Business Introduction email or Letter

Hi all,

My business savve is quite fairly good, however getting new commercial business is harder said than done. My flyer is done and sorted, letter head now done, website is still in the pipeline.

I've sent a few business introduction email out, but would like some advice on people that have used a regular template to punt for new work and had a fair sucess rate.

Any help would be very much appreciated.

Kind Regards

Andrew Palmer
The Lawn Ranger

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  • PRO Member
    Have you had the flyer professionally designed and printed ?. A good worded letter of introduction to go with it can work well, but better sent by post, not email. The secret to these is check and double check the spelling and grammar before sending them out.
  • I prefer to send good old fashioned letters on headed paper and include a business card, The letters vary depending on what kind of work I'm trying to get, but always clear, concise and as Brian says, good spelling and grammar.

  • PRO Member

    I would agree that letters are the best way forward. Far too many spam e-mails so there is a good chance your e-mail will never be read.
    If going after commercial work a good idea is to phone the company first and to find out who is in charge of maintenance (better still try and have a chat to them). You can then send your letter to the correct person and you can follow them up to see if they've received it.

  • As mentioned by Brian and Andy, make sure you get your copy proof read by someone with a good grasp of English.

  • Premium Supplier

    Hope I'm not breaking any rules by posting this, but I'm a writer and editor (I worked with Phil on his How to Start a Landscaping Business ebook). If you need to send out a letter, then I can quickly put one together for you or check one you've already written for grammar, spelling etc.

  • I don't want to dampen anyone's spirit on this subject, but just writing letters could be wasting time and money.
    There is more to writing a letter that is trying to get the readers Attention, get them Interested in you service, make them Desire what you have to offer, then lead them into Action. Best to seek out a specialist Copywriter and pay about £150.

  • PRO Member

    Saw this today.

    Not really sure about its concept and whether potential clients will be happy having their house photographed.

  • Premium Supplier

    Doesn't make much sense - Bob can't afford a direct mail campaign, but can afford to send postcards to all the houses in the neighbourhood?

  • PRO Member

    ...and how is Bob going to find the time to photograph 1,000 homes when his working week is filled up with work?

    Helen Gazeley said:

    Doesn't make much sense - Bob can't afford a direct mail campaign, but can afford to send postcards to all the houses in the neighbourhood?

  • I supposes what the video is saying is instead of repeatedly spending money on fliers save maybe 2-3 flier drops and spend the money once on the mailbox system as the video explains the unique approach to high response rates, would return the money within one go of the mailbox system and the time he spends on the flier drops could be spent building his mailbox database and once its done he just repeats when necessary, but yes it all sound abit optimistic whether this would work personally i would like to see actual response figures before i spend my time and money on this system ?

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